fitted.
Josemar Mendes

Josemar Mendes

Performance marketer who has worked for UK and US companies. Runs every technical and English interview at fitted.

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Posts by Josemar

A paid media test brief with a two-hour limit, a sample account export and three questions to answer.
November 6, 2026 · Josemar Mendes

The paid media test assignment: how to run one candidates respect

A good test shows how a media buyer thinks in two hours. A bad one is free consulting. How to design a paid media test assignment that works.

Five facts a media buyer job description should state first, including monthly budget, channels owned, reporting line and the 90-day goal.
November 4, 2026 · Josemar Mendes

How to write a media buyer job description that attracts senior candidates

Most media buyer job descriptions list tools and skip the job. A template that tells senior candidates what they will own, spend and decide.

The same 6x ROAS compared at 70% and 20% margin: US$3.20 vs US$0.20 of profit per ad dollar.
October 31, 2026 · Josemar Mendes

How to evaluate a performance marketer: why ROAS alone is a bad hiring signal

A 6x ROAS on a brand with 70% margins and a 6x ROAS on one with 20% are not the same skill. How to evaluate a performance marketer beyond ROAS.

An agency founder's calendar at 11pm with campaign launches still on it, next to five signals it is time to hire a senior media buyer.
October 30, 2026 · Josemar Mendes

Agency owners: when to hire a media buyer for your agency

If you're still the one launching campaigns at 11pm, you're late. Five signals it is time for your agency's first senior media buyer.

Decision guide comparing a paid social specialist and a paid search specialist for DTC, lead generation, SaaS and agency businesses.
October 27, 2026 · Josemar Mendes

Paid social vs paid search specialist: which hire do you actually need?

Most job posts ask for both. Most great candidates are strong in one. A decision guide by business model to pick the right specialist.

Recruiting fee on a US$70,000 marketing hire: US$14,000 at 20% of salary vs a US$3,750 flat fee.
October 26, 2026 · Josemar Mendes

Flat fee vs percentage: the real recruiter fee for marketing hires

Recruiters charge 20 to 25% of salary, so the better the hire, the more you pay. Here is the math against a US$3,750 flat fee.

A media buyer résumé line reading Managed US$2M in ad spend, crossed out with the question: what was your role?
October 25, 2026 · Josemar Mendes

Paid media resume red flags: what to question before the interview

"Managed US$2M in ad spend" tells you nothing. Seven paid media resume red flags and the one question to ask about each.

A paid media candidate scorecard with five criteria scored out of ten: accounts run, technical depth, spoken English, salary and hours, commercial sense.
October 24, 2026 · Josemar Mendes

The 5-point paid media candidate scorecard we use to evaluate media buyers

Every candidate we shortlist is scored on the same five points. Here is the scorecard, what each score means and how to use it to compare candidates.

Seven numbered interview questions for hiring a media buyer, the first one highlighted in blue.
October 21, 2026 · Josemar Mendes

How to interview a media buyer when you are not one

Seven interview questions that show whether a media buyer actually ran the accounts on their résumé, with what a strong answer sounds like.

First-year cost of a senior performance marketer: US$114,000 for a US hire through an agency vs US$48,750 for a Latin America hire through fitted.
October 20, 2026 · Josemar Mendes

What is the cost to hire a performance marketer in the US vs Latin America in 2026?

A senior performance marketer costs US$85k to 110k a year in the US and about half in Latin America. Here is the first-year math, fees included.