Notes on hiring performance marketers in Latin America.
The paid media test assignment: how to run one candidates respect
A good test shows how a media buyer thinks in two hours. A bad one is free consulting. How to design a paid media test assignment that works.
How to write a media buyer job description that attracts senior candidates
Most media buyer job descriptions list tools and skip the job. A template that tells senior candidates what they will own, spend and decide.
How to evaluate a performance marketer: why ROAS alone is a bad hiring signal
A 6x ROAS on a brand with 70% margins and a 6x ROAS on one with 20% are not the same skill. How to evaluate a performance marketer beyond ROAS.
Agency owners: when to hire a media buyer for your agency
If you're still the one launching campaigns at 11pm, you're late. Five signals it is time for your agency's first senior media buyer.
Onboarding a remote media buyer: the first 30 days
The hire is done. The next 30 days decide whether it works. A week by week plan with access, audit, first test and reporting.
English level for remote marketing jobs: what a client-facing paid media role needs
Client calls and internal Slack need different levels of English. Most job posts don't say which. Here is how to define the level your role needs.
Paid social vs paid search specialist: which hire do you actually need?
Most job posts ask for both. Most great candidates are strong in one. A decision guide by business model to pick the right specialist.
Flat fee vs percentage: the real recruiter fee for marketing hires
Recruiters charge 20 to 25% of salary, so the better the hire, the more you pay. Here is the math against a US$3,750 flat fee.
Paid media resume red flags: what to question before the interview
"Managed US$2M in ad spend" tells you nothing. Seven paid media resume red flags and the one question to ask about each.
The 5-point paid media candidate scorecard we use to evaluate media buyers
Every candidate we shortlist is scored on the same five points. Here is the scorecard, what each score means and how to use it to compare candidates.
How US companies hire contractors in Latin America: contractor vs EOR
You found the right hire in Colombia. Here is how US companies pay them: as a contractor or through an employer of record, and what each costs.
Latin America time zone overlap with the US: why it works for US teams
São Paulo, Buenos Aires and Bogotá share 7 to 8 working hours with New York. Here is the city by city math, daylight saving time included.
How to interview a media buyer when you are not one
Seven interview questions that show whether a media buyer actually ran the accounts on their résumé, with what a strong answer sounds like.
What is the cost to hire a performance marketer in the US vs Latin America in 2026?
A senior performance marketer costs US$85k to 110k a year in the US and about half in Latin America. Here is the first-year math, fees included.